Developing a Start-Up Marketing Plan for a Book Producer By William Dupree I was able to secure a contract to develop a marketing plan for a new start-up full service book producer. The 2 principal o

A publisher of fine art and illustrated books hired our firm to develop a marketing plan for the internet that would allow them to sell their merchandise online, as well as in book stores. I was in ch

I was able to secure a contract for our firm to help a fiction and non-fiction book publisher develop an integrated marketing system. They felt that they did not present a consistent face to their cus

When I was working as a senior marketing manager I was able to secure a contract to assist a start-up African American Book Publishing company with developing a marketing and branding plan for their f

I was able to get our firm a contract with a mid-sized media firm to help them develop a marketing plan and a branding image for a new subsidiary of theirs an online e-book publishing company with its

When I was working as an independent marketing consultant I was able to secure a contract with an illustrated book publisher to help them make changes and add new marketing strategies to their acquisi

While working as an independent marketing consultant I was able to obtain a contract with an entertainment gift book publishing company to help them revitalize their brand image. The company which was

George Vuitton, son of Louis Vuitton, took over Louis Vuitton in 1892. In 1896, Monogram canvas series branded as LV was created, which is not only the logo of LV, but also the tone of its revolution

The Australian Timber Flooring Association (ATFA) has this month moved to the top authority level for timber floor contractors sought by builders and home renovators. ATFA has long built a reputation

This article throws light on the significance of branding a business and how carefully thought brand names can potentially result in a more successful and a profitable business.